We will continue to receive a better user experience as this
technology matures. The ever-evolving internet
environment will continue to change how individuals interact and how businesses
market themselves. Interactive marketing
may be the next wave of business growth opportunity. Resource Description Framework (RDF) and Web
Ontology Language (OWL) are semantic technologies that will help computers
recognize relationships and provide relevant results to user queries. The whitepaper, “Web 3.0: Its Promise and
Implications for Consumers and Business” published by Verizon enterprise provides
an in depth exploration of this topic. (http://www.verizonenterprise.com/resources/whitepapers/wp_web-3-0-promise-and-implications_en_xg.pdf)
Monday, December 2, 2013
Is the web getting smarter?
Will your next internet browser learn your interests and be
somewhat of a personal assistant to you?
Taking into account your current location, your previous likes and a complex
sentence you enter, your browser may be able to personalize your search results. Interpreting the context of your request is
on the horizon with browser technology. TiVO
and Pandora are currently providing individualized content based on user input
on a very limited scale, Web 3.0 looks to take this technology and apply it to
the entire web. Planning a vacation
could become much less time consuming once this technology matures. No more spending hours to locate a good deal
on a destination, flight, and hotel, 3.0 technology will gather and analyze the
data for you based on the parameters you state.
Experts disagree on how this new technology will be implemented,
however, it is certain that it is forthcoming.
The inventor of the World Wide Web, Tim Berners-Lee, describes this
potential reality as the Semantic Web.
Utilizing software agents, web crawlers would find metadata that is
relative to your search. Metadata is
invisible to the human eye, but easily identified by the computer. The problem with this future is this code would
require more complex writing and would take more time to complete. Please refer to, “How Web 3.0 Will Work” for more
in depth exploration of this topic. (http://computer.howstuffworks.com/web-304.htm)
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